Would you pay AED 4 million for a number plate?
That's how much one bidder dished out for the licence plate 12 W at a Roads and Transport Authority (RTA) auction over the weekend.
In total, AED 23 million was raised for the 90 plates that were up for grabs.
The plate - 20 Z - was the next most sought after plate, fetching AED 2.7 million.
Altogether 90 distinctive two, three, four and five digits plates were listed in the public auction, which was the RTA's 101st one.
Dubai Police reunites missing 6-year-old with family in 30 minutes
Dubai Police have helped reunite a six-year-old girl with her family within 30 minutes of her being reported missing from Frij Al Murar area.
UAE's Shakhboot bin Nahyan holds talks with Lesotho's Minister of Foreign Affairs
UAE Minister of State, Sheikh Shakhboot bin Nahyan Al Nahyan, has discussed ways to strengthen bilateral relations with Lesotho during talks with the country's Foreign Affairs Minister, Limpho Justice Tau.
UAE steps up relief efforts for flood, landslide victims in Nepal
The UAE is stepping up humanitarian assistance to people affected by floods and landslides in Nepal, with relief teams on the ground supporting search, rescue and recovery efforts.
UAE, Turkey Presidents review regional developments
UAE President His Highness Sheikh Mohamed bin Zayed Al Nahyan and his Turkish counterpart Recep Tayyip Erdogan have discussed ways to strengthen bilateral cooperation.
Dubai Police reintegration programme delivers sharp drop in youth misconduct
Dubai Police's 'Naseej' youth rehabilitation initiative has helped 135 young people make positive behavioural changes and reintegrate into their communities.
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UAE President Sheikh Mohamed Bin Zayed Al Nahyan’s visit to the US to boost economic and technology ties including AI.
Apple Inc. shares fell Monday after a closely followed analyst warned that demand for the firm’s new iPhone 16 Pro model has been lower than expected. Is this a sign that the AI software just isn’t ready?
Does working from home kill productivity or can it benefit staff by giving them more flexibility and a better work/life balance?
Dubai’s current population is more than double compared to almost twenty years ago, which now stands at 3.7 million. Lots of families are also moving to the UAE now. So what does it mean for the property market?
Glory Ehirim Nkiruka is Noon’s first ever female delivery driver. In her first ever interview, she explained why she loves her job, despite the heat!
