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Luxury Brands Are Secretly Profiling You
The Debrief
Tuesday, 19 May 2026 - 22 minutes
After Hermès faced backlash over alleged background checks on shoppers before allowing access to certain products, serious questions emerged about privacy, exclusivity, and what luxury brands can legally get away with. IP lawyer Vivek Jayaram breaks down what’s actually legal behind the scenes of high-end retail, how brands protect exclusivity, and where the line is between customer screening and discrimination.
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