His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, Deputy Prime Minister and Minister of Defence, has presented the Dubai-it Award in the business category to FIX Dessert for "introducing 'Dubai Chocolate' to the world".
In a post on social media platform X, Sheikh Hamdan said, "Sarah Hamouda and Yezen Alani transformed a home-based business in Dubai into a global success. Sales of Dubai-style chocolate surged by 1,234 per cent in one year, and today, these products are sold in markets around the world and at more than 100 airports".
He congratulated the team, and added that they are great examples of the "spirit of Dubai-it: transforming a simple home-based business into a global success".
We announce that the Dubai-it Award for Projects in the Business Category goes to FIX Dessert, which introduced ‘Dubai Chocolate’ to the world. Sarah Hamouda and Yezen Alani transformed a home-based business in Dubai into a global success. Sales of Dubai-style chocolate surged by… pic.twitter.com/yKWxEVAAN2
— Hamdan bin Mohammed (@HamdanMohammed) October 24, 2026
Sheikh Hamdan had launched the Dubai-it Award in June this year to honour "individuals, projects, companies and institutions that... transform bold ideas into exceptional achievements".
FIX Dessert, the project that introduced 'Dubai Chocolate' to the world, wins the Dubai-it Award for Projects in the Field of Business. Sales of Dubai-style chocolate rose 1,234% in a year. The business reached more than two million customers in 15 months and sold more than 6.5… pic.twitter.com/iwDmYTLSmw
— Dubai Media Office (@DXBMediaOffice) October 24, 2026
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